McDonald’s, the world’s largest chain of hamburger fast food restaurants will swap its trademark burgers for potato sandwiches when it opens two vegetarian restaurants in India next year, the first such outlets globally for them.
The fast-food chain will open two new outlets in northern Indian cities that are pilgrimage sites for Hindus and Sikhs, according to Rajesh Kumar Maini, a spokesman for the company’s north and east Indian operations. McDonald’s already keeps beef and pork products off the menu in India where a majority of the population are Hindus and Muslims.
The attempt to draw religious Indians shows how the Oak Brook, Illinois-based company is attempting to boost sales by catering to local tastes outside its home market. The vegetarian restaurants will include offerings such as the McAloo Tikki burger, a sandwich with a mashed-potato patty and the Pizza McPuff, a vegetable and cheese pastry.
McDonald’s sells Chicken McNuggets and fish burgers in its regular Indian outlets although its traditional beef burgers aren’t available. The cow is sacred to religious Hindus, who don’t eat beef.