Sri Lanka has an opportunity to build a brand on tourism based on ‘values’. Our Strategy is about being different. Sri Lanka’s tourism industry needs a strategy (SWOT) to compete with other countries. Because Srilanka has its own verity like lovely sunny beach relaxation & tempting water sports, ecologically-wondrous types of forest, imposing mountains, bounteous rivers & waterfalls, an abundance of wildlife, inspiring heritage sites from ancient cities, Cultural values including arts, crafts & festivals, tourist attraction with Luxurious Ayurveda spa & best honeymoon packages.
Ministry of Tourism and Srilanka Tourist Board is committed to developing current & potential new markets trends. Its offers investors various attractive options for development of potential market and feasible trade support schemes, new business opportunities. Strategic infrastructure development, new product development plan has been implemented for the Tourism industry
Its hopes to gain profitability through better yields. Because, Tourism is the fourth largest foreign exchange earner for Sri Lanka, accounting for about 5% of its Gross Domestic Product. Sri Lanka’s total tourist arrival for 2004 was 566,202. The government has a target of receiving 1 million tourist arrivals by 2010.
Srilankan values are natural with it’s own cultural and human resources, Therefore make ensure optimum visitor experiences throughout the year .Hence in srilanka tourism industry expand it ‘s business s opportunities to tourist expenditure, this will expand the more opportunities for increase government expenditure on tourism . In the same time increase of foreign direct investment on projects, increase of domestic airline revenues, increase of passenger arrivals and departures, and the growth of country’s hospitality markets, in future there is more demand for local employment market and new business opportunities like Arugambay, Passikudah, Trincomalee ,Nilaveli.
“Strategies Review of Booming Sri Lankan Tourism”
By SURESH H.M.S.G.C.B (MABE-UK) for D ZONE